But what gives? What’s so important about collecting similar tweets? Okay, so now you know what a Twitter Moment is. This means anyone can create a Moment and add related tweets to it. Since platforms are constantly ever-changing, though, Twitter has updated its Explore page and made the compilation of Moments available for all users. These used to be the way Twitter compiled news for its Explore page, by putting multiple tweets surrounding a news topic all within a single Moment for users to swipe or scroll through. Hey, I’m glad you asked! Because Twitter always has creative names for each of its features (hello retweet), its users almost have to be well-versed in an entire glossary completely unique to the platform.Ī Twitter Moment is essentially a collection of tweets, typically surrounding a particular topic. You’ve seen us talk about Twitter threads before as one example of a unique content type, and now we’re going to cover Twitter Moments. One of the things that makes Twitter such a great platform to utilize for your business, freelance promotion and even general use is that it has so many nooks and crannies.Įverywhere you look, there’s a new type of content to check out and create. Using Twitter Moments To Grow Your Twitter Remember that posting videos can lead to higher engagement for your social media account-87% of marketers said that videos boosted their website traffic-reported by Hubspot. Now you're armed with content ideas for Twitter Moments! It's also a good spot to feature your corporate video and attract new employees. What goes on behind the scenes at your business? You can post about your company’s day-to-day culture, feature your team, talk about your virtual team routines, among other snippets. The audience will appreciate when you interact with feedback as this means that they’re being heard and noticed by the brand. Your business can also respond to feedback related to your business using a Twitter Moments thread. UGC contest on Twitterīrands can run a Twitter contest with a brand-specific hashtag and curate the best entries as a Twitter Moment thread. This makes the audience feel valued as a consumer and also keeps the business profile clean and polished. Twitter Moments are a better option if you want to curate your audience’s tweets under a single thread. Highlighting user-generated content on your main page by just re-tweeting can make your business Twitter profile look a bit messy. You can create a vertical promo video in minutes to highlight key features and even technical components to potential buyers on Twitter. It's a good idea to lead with a promo video or demo video for your new product, as video is known to be the best way to educate and engage on social media. It’ll be easier to understand the product as information can be presented to the consumers in a single thread without having to navigate through multiple tweets or pages looking for information. You can use Moments to launch new products from your business.Īs it curates multiple tweets, you can easily create a chain of tweets that’s related to your new product to create awareness and boost sales. If you find a relevant topic for your business, seize the marketing opportunity and post it as a Moment with your brand's thoughts. Although these trends are short-lived, it can help a business account gain new followers when they promptly contribute to a trending conversation. It is good practice to keep an eye out for trends that align with your business and brand personality. Geolocational trends on Twitter provide a talking point at any time of day. Looking for ideas to jump on this trendy new feature? We've created a list of easy-to-execute content ideas to elevate any business' Twitter presence. You can also curate any tweet conversation or live event that is relevant to your brand via Moments. That's why Twitter Moments can be a useful new tool for brands to add to their marketing strategy. More importantly, it allows you to curate tweets in a longer form when compared to a single tweet. Twitter Moments allow you to post a tweet, photo or video.
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